Music Video Research!
Our group is doing the song Best Day Of My Life. The genre of this song is pop rock. The band American Authors wrote this song, and they tend to do more pop rock and indie alternative songs.
We notice tracking shots in many pop music videos, allowing the viewer to follow alongside the main actors
In the Best Day Of My Life music video, there are lots of close up shots to show the actors happiness and other emotions
Jump cuts are used to switch between two different scenes depending on what the lyrics are saying
They wear elaborate costumes, usually fit to follow along with the story being portrayed in the video.
During sadder or more dull moments the video uses dim lighting and the actors have low energy
In the happier moments we can see sunlight and brighter colors, along with visible happiness in the actors as well.
Out of all of the videos we watched, all of the videos told the story pertaining to the lyrics
In pop videos, the actors are usually dancing. The dances can be choreographed or sometimes it appears that they are improvising
The music videos are filmed by a handheld camera in multiple shots, the slight shake or movement adds to the humanizing feeling they accomplish with their songs
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